Podere Ortica


Labels design for Tuscan vineyard Podere Ortica.

The illustrations of hen and chickens are an allegory of the history of the Podere Ortica vineyard. The owner, Francesca Bidini, named each wine after her children:
Ade (daughter Adele) Bianco , Ago (son Agostino) Rosso,
Agade (Adele and Agostino) Rosso and last but not least:
Red wine with the whole family on it: Ati (Etruscan word for mother) Chianti

The motif of a hen and children is also a direct reference to the wines of the Chianti region, whose symbol is the rooster. However, we chose the chicken motif to emphasize the family bond and the fact that the vineyard is managed by a woman.


Founded by Małgorzata Ościłowicz-Sadlik and Radek Sadlik,
Radość Agency is a multi-disciplinary design and creative boutique studio based
in Cracow, Poland. The agency specializes in brand identity and art direction.